New from Nike Sportswear comes the truly eye-catching neon Hyperfuse collection.
Nike designers introduced Hyperfuse technology in 2010 in basketball. After observing the extreme wear-and-tear on footwear on the basketball courts, the Nike design team employed the new innovation to create a breathable, stable and resilient basketball shoe called the Nike Hyperfuse. The “Hyperfuse” name soon evolved from a shoe to the technology as other sports demanded the lightweight and breathable benefits that the process delivered.
Hyperfuse creates a durable composite material composed of three layers; one for stability, one for breathability and the third for durability. All three layers are fused together using heat and pressure to create a level of precision unattainable via traditional cut-and-sew methods. The unibody design results in lightweight, breathable footwear and minimizes seams that can wear on an athlete’s foot. The process had also created a new look, one that “opened up” the overlays of the shoe to see through it.
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Tags: Air Force 1 Hi, Air Max 90, Hyperfuse, Hyperfuse Technology, Nike, Nike Sportswear, Solar Red, Volt Yellow