Foot Patrol, London’s best-known destination sneaker store is back with a vengeance! As the store for SMU (special make-up) versions of new and classic sports shoes, as well as unique Foot Patrol products (caps, Tees and accessories), the launch of this new store has been one of the most eagerly awaited events of the year.
Designed by Wilson Brothers and Brinkworth, the design of the store is as much a one-off as the products within, all of which have been individually selected by Michael Kopelman, the original Foot Patrol owner and current Creative Director.
Based in London’s Berwick Street, the store’s understated façade is simply a prelude to what has been achieved architecturally within. A ‘second’ shop, complete with pitched roof, has been constructed to float within the store shell, assembled from an urban palette of recycled scaffold board for the floors, walls and ceiling, teamed with satin black steel for the fixturing.
A fully-mirrored end wall accentuates the intimate scale of the ‘inner’ store, playfully reflecting the linearity of the design as an optical illusion, that appears to extend the store rearwards as an infinite space. Clever concealment of lighting and services, behind the pitched roof cladding, allows for a unique, sliding ‘library-style’ product display system, which can be extended along the whole length of the store, or nested at either end to leave space for special events or promotions.
This blend of modularity and function, offset with an aged vintage backdrop, creates the perfect stage for the final detail. The original, revered Foot Patrol gas mask logo, housed within an aged metal frame and rendered in white neon, meets customers as they enter the store through the ‘transition’ space, the antechamber where the outer and inner stores meet.
Expect to see some interesting products from the likes of Nike tier zero, Nike NSW, Adidas consortium, Adidas ObyO, Converse First String, Vans Vault, New Balance, Puma, Pointer plus many more.
We also plan to use the space for product launches and events throughout the year, so watch this space…
Tags: Store new
hello I write down ‘Italy.
Sunday I bought the store in your fantastic adidas samba shuttlecock! really compliments the store and also let me know how to consult all the shoes in these stores to buy from Italy.
thank you very much
kim olsen
I just got back to the UK!!!! Thank God!!! You are Back the Real Trainer Head shop returns… I need to Pop down Asap!!!! Yeeeeah!!!
^that is the full store, its pretty small but looks great, and they arent gonna be doing an online store anytime soon
i emailed them asking about the online store and they replied saying that there isn’t one nor will they be doing phone orders. store only purchases for the time being it would seem.
New store design is hot – and not just because it’s sauna-like. Design definitely on par with the remarkable gas mask logo. A few questions: 1- where do we get a full pic-tour to see the rest of the shop (e.g. place to try on shoes; mirrored end-wall), 2- I’m with gib… we need that online store asap and/or 3- when are you coming to the States to show us how you do things up close & personal.
Hope the shop going well, and good to see you up and running again, would anybody be so kind as to tell me if the adidas consortium, Berlin and London are still available, down in London next week????
Mucho thanks
Lovin your work! i also miss the cages but gotta move on. i picked up a sick pair of Adidas Rising Stars and the classic Air Max 97. i got a feeling that i will be spending mucho time and money there.
Good to have you back and see you this week!
cute ng shoes……..whahahahahaha………
when the online store?
The new store is sick, gotta say that I miss the cages that were in the old store though
Stock is pretty good atm, picked up some supe’s that came out in 2005 :O can’t wait for the tier0 and NB stuff to be put out.
The staff in there are nothing but friendly and helpful, for anyone that hasn’t been in yet, make your way down!
Now that’s a mutha-flibbin store fit boi!
GO ON MY SON
BRRRRRRRRRRRRRAP!!!!!!!!!!!!!!
looks sweet! congratz
Store looks dope. Good work fellas.